GoGoPool’s Pre-Launch Retreat
Let’s paint a scene. A native Chicagoan throws on a light jacket to hit a sidewalk cafe in January. For him, this is surreal, and as he sits in San Diego’s Little Italy neighborhood, his head fills with bullish thoughts. The first, of course, is about the inviting weather. Then, a second wave of new-year optimism washes over him as he considers his team, the future of his industry, and the planned activities for his company’s first-ever business retreat. This scene was the backdrop for our interview with Breevie, head of marketing at GoGoPool.
As 2023 begins, the overall mood is upbeat and energized as GoGopool prepares for a jam-packed schedule. Their already tight-knit startup will strengthen its bond through team building, goal setting, and strategic planning. “We’ve created a sense of community technologically, but the squad has been looking forward to getting together in person for a minute now,” said Breevie. “We’re so excited to see what in-person collaboration yields.” A common goal radiating throughout the group is improving communication; regarding this, the diversity of GoGoPool’s audience and the crypto community comes to the forefront of the discussion.
Within GoGoPool’s team alone, there is a wide array of career backgrounds, voices, and interests. From content manager Alexia Dukes, a former teacher interested in NFTs, to William Dos Santos, a digital artist familiarizing himself with Defi, and CEO Steven Gates, a coder with a knack for technology and marketing, GoGoPool exemplifies crypto’s multiplicity.
Additionally, post-launch, the company will provide a secure platform for liquid staking, and currently, the marketing team aims to furnish their audience with helpful information on Avalanche subnets. Before the retreat, the team simply discussed their plan for accomplishing these ambitions, but gathering in San Diego promises to give them a space to flesh it out effectively.
“Breevie and I created a brainstorming activity that breaks down our product, user, demographic, and distribution,” stated Mike Kinkoph, head of Business Development. “The activity will help team members understand the business model and the company’s position in the market relative to its competitors. It improves everyone’s ability to perform and adjust on the fly according to their own experience,” said Kinkoph. They hope that defining these parameters will allow them to implement the best messaging for the pluralistic crypto community. Of course, not everything is white-board business. When questioned about things they are most looking forward to, many company members named activities like the dinner cruise and pickleball tournament not just for the enjoyment of recreation but for the prospect of connecting to people with whom they might not otherwise engage.
GoGoPool consists of two central departments, the developers and marketers. The developers (affectionately known as devs) create the technology powering GoGoPool’s liquid staking, and the marketing team fine-tunes communication on web3 platforms. While the departments intersect significantly, the work-from-home model limits group exchanges. However, this week’s face-to-face model will urge the different branches to understand each other as professionals and people. “It is important to understand each other’s daily interactive actions that don’t get traction during meetings,” continued Kinkoph.
The team indicated that listening to the hiccups experienced by each team member in their role has been valuable and eye-opening. The marketing team is gaining a greater perspective on the Avalanche and Web3 projects their devs find most helpful and exciting, and the devs are learning the importance of promotion in tech. GoGoPool is thrilled to continue educating the Avalanche community about future projects and bonding with each other.
